Talking about Advertising!

Warm up questions:

1. What brand is the toothpaste you buy? Is it always the same brand? Why do you prefer this brand? 

2. Do you buy products because of advertising?

3. Should companies advertise alcohol or tobacco? Why? or Why not?

Alcohol /ˈælkəhɔːl/ (n)

Tobacco /təˈbækəʊ/ (n)

4. Is there truth in advertising?

5. Do you think ads influence the choices you make when you or your parents buy food? 

6. Do you like it when celebrities advertise products?

Vocabularies:

Advertisement  /ˌædvərˈtaɪzmənt/ (n) 

Advert (n) abbr.

Ad (n) abbr.

Advertising (n) 

Advertising budget (n) 

Advertising agency  = Advertiser (n)

Billboard /ˈbɪlbɔːrd/ (n)

Classified ads (n) 

Newspaper ad (n) 

Magazine ad (n) 

Commercial (n)

Commercial break (n) 

TV commercial

Ad break/ advertising breaks

Coupon /ˈkuːpɑːn/ (n)

Example:

clothing coupons

Voucher /ˈvaʊtʃər/ (n)

Exemple:

a voucher for a free meal

Poster /ˈpəʊstər/ (n)

Booklet /ˈbʊklət/ (n)

Leaflet /ˈliːflət/ (n)

Catalogue /ˈkætəlɔːɡ/ (n)

Brochure /brəʊˈʃʊr/ (n)

Flyer = Flier /ˈflaɪər/ (n)

Free samples

Product placement

Word of mouth

Mailing list

Junk mail

Spam emails

Slogan (n)

Banner

Pop up 

Social media

Key word

SEO = Search Engine Optimization

Prime time  = Peak viewing time (n)

Promote (v)

Promotion (n)

Some more questions: 

1. What are different types of advertising? (like TV...)

2. What is the most popular way of advertising?

3. What kind of advertisements attract your attention?

4. When walking out or shopping in the city, do you accept advertising fliers or free samples that are offered to you?

5. Do people often use coupons in your country?

6. What is the most advertised product in your country?

7. Do you think ads influence the choices you make when you buy clothes?

8. Do you think there are too many ads in television? Why/why not? 

9. How will you advertise something you want to sell?

10. Think of an ad you think is good or funny and tell about it.

Other vocabularies:

Target (v)

Target a customer (v)

Target audience (n)

Place an advert 

Buy and sell

Call to action button = CTA button

Brand awareness

Brand loyalty

Brand image

Global brand

Shopaholic (adj)

Consumer = customer = client

Stimulate /ˈstɪmjuleɪt/ (v)

Example:

Parents should give children books that stimulate them.

Stimulating (adj)

Purchase decision  /ˈpɜːrtʃəs dɪˈsɪʒn/(n)

Eye-catching /ˈaɪ kætʃɪŋ/ (adj)

Example:

An eye-catching advertisement

Eye-catcher (n)

Example:

She was a big eye-catcher on her debut here last month

Public relations = PR (n)

Persuade (v)

Persuasive (adj)

Persuasion (n)

Marketing manager (n)

Marketing team  (n)

Marketing survey  (n)

Outdoor marketing

Marketing tool (n)

Trend (n)

Trendy (adj)

Benefit (n) = Advantage  (n)

Annoy (v)

Annoying (adj)

Annoyed (adj)

Example:

She's really an annoying girl

I'm annoyed with her for talking too much

Interrupt (v)

Interruption (n)

Example:

Sorry to interrupt! Can you repeat your question again?

Exaggerate (v) /ɪɡˈzædʒəreɪt/

Example:

Demand for the product has been greatly exaggerated

Exaggeration (n)

Sponsor (v) (n)

Sponsorship (n)

Amusement (n)

Amusement park (n)

Amusing (adj)

Amused (adj)

Example:

It's an amusing video

I'm very amused by your compliments

Useful phrases:

Launch a product (v)

Get attention (v)

Example:

He will do everything to get attention from his customers.

Be addicted to (v)

Example:

She's addicted to online shopping

Addiction /əˈdɪkʃn/ (n)

Example:

I have an addiction to TV game shows/social media

Addict /ˈædɪkt/ (n)

Example:

He's an social media addict

Addictive /əˈdɪktɪv/ (adj)

Exemple:

The game is very addictive

Be out of control (v)

Example:

The children are completely out of control since their father left

Go viral (v)

Have a responsibility to do sth /rɪˌspɑːnsəˈbɪləti/

Example:

Parents have a responsibility to take care of their children.

Be responsible for (v)

Exemple:

Mike is responsible for designing this project

Address the problem = Solve the problem

Up to date /ˌʌp tə ˈdeɪt/ = updated (adj)

Out of date = outdated (adj)

Example:

It's about time we updated our software.

it's an outdated equipment.

Update (v)

Sales representative

Supply (n)

Demand (n)

Be flooded with

Example:

We're flooded with calls from worried parents.

The relationship between…and 

Example:

The relationship between Health and Nutrition

Practice!

1. Do you think that commercials on TV are annoying because they interrupt programs or do you think that many ads are more amusing that the programs on TV?

2. Can you buy something and get something for free in your country?

3. What is the most shocking advertisement you have seen?

4. What is the funniest advertisement you have seen? Describe it.

5. Do you find advertising persuasive?

6. Do you think that the Internet and cable/satellite TV have become more important than national TV for advertising products?

7. Do you think the government has the right to ban advertising for junk food and soda during children's TV programs. What do you think about this?

8. What gets you interested in an advertisement?

9. What kinds of ads do you like and why?

10.Do you think children or young people are easier to influence through ads compared to adults?

11. What are the harmful and the beneficial effects of advertising?

12. Do you think that ads create a desire for more and more material possessions?

More practice:

Describe an advert you saw recently. 

You should say: 

What the product/ service was 

Where you saw it 

How was the product/ advertised 

And how you felt about it

Did it make you want to buy the product?